Sole Rebels: Export opportunities through design and innovation.

 

Ethiopian entrepreneur Bethlehem Tilahun Alemu checks a pair of sandals at her workshop in Addis Ababa. Photograph: Aaron Maasho/AFP/Getty Images (source: Guardian)

 

‘Sole Rebels’ – a comany producing footwear from locally sourced and re-claimed rubber materials is also a fantastic example of African ingenuity and entrepreneurship.

Sole Rebels employs the skills of local people in the construction of their footwear.  Staff enjoy upto four times the national average salary.   Via savvy internet marketing and branding techniques Sole Rebels has also built a thriving export business in Europe and USA.

Check out this guardian article from Jan 2010: http://www.guardian.co.uk/world/2010/jan/03/ethiopia-internet-shoe-firm-solerebels

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